How to Work Smarter for Maximum Positive Impact in the World


While coaching hundreds of people, I have developed a set of powerful tools and strategies that work wonders.  

These are powerful tools that work very well for myself and my clients. While there are no guarantees in business, I encourage you to have an open mind and put these strategies to the test.

Whether you are working to grow an existing business, just started your dream business journey or are still forming ideas, these tools are meant for YOU.

Some tools may change your results dramatically. Keep reading, explore the tools, and see what works best for you. 


Success is a product of ability, determination and perhaps the most important but least understood ingredient: passion.

But how do you find your passion? Consider the roadmap below regarding “Ikigai”. This Japanese concept roughly translates to “reason for being.” It’s what makes us all get out of bed each morning. 

The main idea is that when you do something that is in alignment with what you love, what you are good at, what the world needs, and what you can be paid for, you are living your “Ikigai”. 



Even for those familiar with the idea, navigating the path to “Ikigai” can be intimidating. Where to begin?

Here’s my process: start with passion. This is the intersection of what you love and what you’re good (enough) at.

From there, everything else falls into place. When you love what you do, you’re already motivated to see it through. Whether you’re driven by deep curiosity or pure enjoyment, hard work is satisfying. This is what the world needs.

Passionate, hard workers inspire and attract others to join their projects as clients or collaborators. It doesn’t just increase your value for yourself; it also provides value to those around you.


Why should you pursue your dream business? There are many good reasons to start your dream business but your own deeply personal Why is the only one that matters for you.

Finding your Why is a process of self-exploration and discovery. It requires us to look deeply inside ourselves and become attuned to our own greatness.

“Our visions are the world we imagine, the tangible results of what the world would look like if we spent every day in pursuit of our WHY.” 

–Simon Sinek

Working on things that matter the most to you and make you feel alive is a very fulfilling experience. For me, it is coaching others, because it makes my heart sing when I see somebody else achieve his or her dream business.

But if you are unclear about why you do what you do, the “what” becomes insignificant.

It becomes difficult to motivate yourself to work hard and for others to join you when you don’t understand why. As Simon Sinek says: People don’t buy what you do; they buy why you do it. 

I work with clients to help them gain inner clarity to find their Why. Here’s one exercise I ask them to visualize:

Just imagine, you have a 100% success guarantee that your dream business will become a reality. What would be your dream? And what purpose does this dream business fulfil for you?

Knowing your Why is the first step to achieving your business goals and dreams.


Choose ideal clients. You already know them: these are the people who inspire and energize you to do your best work.

The key is to develop more of these clients with intention: create a Red Velvet Rope Policy as discussed in the “Book Yourself Solid Illustrated” by Michael Port. Like an exclusive club with a line waiting to get inside, your services are in demand. Set standards for the kinds of people you want to work with.

Here are four steps for success:

Use this tool to attract your ideal clients by following the process above to develop a Red Velvet Rope Policy for clients who energize you.

Energy is finite, so choose to work with those who invigorate you so you can provide them with the best possible services.


Take the time to practice gratitude with intention. While we may feel grateful in small moments throughout the day, it takes a purposeful mindset shift to bring a true attitude of gratitude into our lives, experiences, and interactions.

Write three things you are grateful for each morning. Everything from “I’m so grateful for my client’s positive feedback,” to “I’m so grateful for the smell of freshly brewed tea” counts!

 “Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.” – Melody Beattie

Reflect on how far you have come today, this week, this month and this year. Celebrate your small victories, big achievements and everything in between.

What you feel, you attract—and this is especially true of gratitude. The more grateful you feel, the more positivity you will exude, which will, in turn, attract opportunities and like-minded individuals.

In business and personal matters, an attitude of gratitude speaks volumes.


The road to actualizing your business dreams begins with a healthy body and mind. Create a foundation for productivity with healthy daily routines for nourishment, hydration, sleep, and movement.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle.

A routine is a regularly repeated sequence of events, usually a collection of habits or actions, to bring order to your day.

Start simple with a single morning habit, like meditation, exercise or journaling, to provide a foundation for a productive day. Make it non-negotiable: no matter what surprises the day may bring, this is one thing you can be sure of.

Then, build upon it by linking a second, third or fourth healthy habit. Entrepreneur and author Tim Ferris’ starts his day with a five-step routine: making the bed, meditation, exercise, drinking tea and journaling.

Non-negotiable healthy habits set us up for success in so many ways. First, a well-nourished, active body invigorates the mind.

Making healthy habits part of your non-negotiable routine removes decision fatigue so you can channel that energy into business decisions, instead. 


Do you want to help create a better world, but do you experience fears and self-doubt?

Perhaps it is the voice in your head that says: What if I fail? What if I am not good enough?

We all have that voice. From my own experience, I know it is not easy to go for our dream businesses. I remember when I was sick 8 years ago. I had no job, and I had less than USD 2,000 on my bank account. While I was sick, I decided to start my dream: helping thousands of people fulfil their full potential and achieve their dream businesses. Step by step, I resolved my fears and limiting beliefs. And step by step, I made progress on my dream.

Be grateful for your challenges because they shape you into the person you are today.

Learn to let go of these fears and limiting beliefs. Only by embracing the challenge and an attitude of gratitude can you learn to let go.

Accept that you are not perfect, but you are good enough. It would be best if you let go of the fear of failure to succeed.  

Identify your fears and ask yourself, what is the worst that can happen? Often it is never as terrible as we imagine.

Sometimes we need help addressing our fears and limiting beliefs from a business coach, a mastermind group or close friend. Let go of fear and limiting beliefs, and you have already begun to succeed. If you want assistance on this, don’t hesitate to reach out to me. I’d be privileged to help you resolve your inner limitations and find clarity for your business dreams.



Photo: Providing my speech “Bring Your Business to New Heights of Success” to a group of purpose-driven entrepreneurs at the Citizen Circle Conference. In this recording, you can learn more exercises for overcoming any fears you might experience.


When a client asks me how to increase discipline and willpower, I always ask, “do you have clearly defined goals for yourself?” More often than not, their answer is no.

Well-defined goals are so important to giving yourself direction in life because they help you connect your daily actions to your greater purpose.

When you design your goals, make sure they are SMART:

For example, my client Pekka Mattila set an ambitious SMART goal for himself: to attract 150 students for his Digital University within a period of 12 months. The Digital University is a high-end online course that helps people be financially free with meaningful business activities. During this course, Pekka helps entrepreneurs creating businesses that have a positive impact in the world while generating good revenues. 

To fill up the course, Pekka set the following milestones: four articles, two webinars, and four videos. He knew that accomplishing these milestones would set him up for success in his objective for the year. And also thanks to these inspiring goals, he finally attracted 135 students and generated slightly over 500.000 euros in 2019. 

By using the SMART goal-setting technique, taking intentional action and staying disciplined every day, Pekka Mattila created amazing results and felt a great sense of purpose and fulfilment. The generated revenues helped him invest in other innovations so that he could help even more entrepreneurs with their meaningful businesses. 

Pekka also shares powerful insights on how he set the popular Digital University in the recording of his speech “The importance of defining your cause”.

Photo: Pekka Mattila shares with his clients how he set up the Digital University. 


Keep yourself accountable for your goals and dreams because you deserve to achieve them. There are many methods to keep yourself on track with goals and milestones.

Enlist a friend, coach or mastermind group. Personally, I have four coaches myself who coach me in different areas of my coaching business (e.g. public speaking, improving coaching activities, accountability and mindset).

When you try to climb a mountain by yourself, it’s lonely, challenging and easy to get lost. But when you climb with a coach, you can reach the top easier because he knows the path and what challenges to avoid. You can achieve faster—it’s more fun.

 “If you want to go fast, go alone. If you want to go far, go together,”

 – African Proverb

One of my former clients, Sebastian Kuehn, discusses his journey regarding accountability in our book, From Fear to Courage: 15 Insights to Achieve Your DreamsSebastian writes: 

“I sit down once a month to set priorities for the following months. I break down the monthly goals into tasks… Every two weeks, Obed and I had a call, at which time he would ask me about my progress and would hold me accountable to my plan.”

The power of association is also significant in making progress on our dream businesses. If you are looking to make some changes, the easiest way to make those changes is to first, choose to make a change, but then find a community that supports the change ongoing and holds you accountable. For this reason, I have developed the Breakthrough Journey Program. This program helps purpose-driven entrepreneurs bring their business to the next level. And an important factor in both programs is accountability. My clients help each other to stay on course. They remind each other of their dreams and don’t let fear get in the way.

9. Become an Essentialist

 “If you don’t prioritize your life, someone else will” –Greg McKeown

Embrace essentialism, the concept put forth by Greg McKeown, which is about saying no to the “trivial many” so you can focus more on the “essential few.”

First, change your mindset and your vocabulary.

“I have to,” →  “I choose to.”

“It’s all important,” →  “Only a few things really matter.”

“I can do both.” → “I can do anything but not everything.”

Explore so you can understand the difference between what’s truly important and everything else. Spend much time as possible, exploring, listening, debating, questioning, and thinking so you can understand the difference. Identify temptations and distractions so you can build a structure to empower yourself against them.

Then, eliminate everything non-essential so you can free up some time and energy to focus on the things in your life that are truly vital. Please keep it simple.


Focusing on work without distraction is a life-long struggle for our generation. But once you commit to deep work, you can eliminate distractions.

 “Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.” – Cal Newport.

In his book, Deep Work, Cal Newport discusses the benefits and practical steps you can take to do more deep work. Unlike shallow work, which can give a false impression of productivity, deep work is much more strategic to achieving increased productivity and getting the results you desire.

Deep work will make you better at what you do and provide a sense of true fulfilment that comes from craftsmanship.

It’s not just time management. It’s commitment management.

Time management means enlisting the help of effective tools to block out your calendar when you plan the week.

But it’s also commitment management. This means committing yourself to blocks of pure work, finishing a given task (regardless of time) and also giving yourself structured “allowances” for time to be distracted. 

  •     Turning off your phone (and leaving it in the next room)
  •     No social media during those blocks of time
  •     Structuring an “allowance” for distraction
  •     Develop those habits

Once you commit to deep work and effective management of time and commitments, you’ll find your productivity increases and your schedule will open up. Don’t forget, even the most successful people in the world have the same 24 hours in a way that you do.

Photo: Project Manager Klaus Bell smiles as he is developing strategies for achieving his dream business.


I’ll let you in on a secret: givers gain the most. They know that helping others helps them.

Once you shift from a fixed mindset to an abundance mindset, you realize that your friend’s success is your success. When any of us find fulfilment, we all do.

Firstly, when we teach, we learn twice. To really listen to my clients and truly care for them, I felt compassion and joy.

In my coaching business, I love helping others reach their full potential. Reach out to me if you want to know more about why I do what I do.

What we feel, we attract. Helping others achieve their dream businesses creates a huge sense of excitement, pride, and fulfilment.

When you add value to others, you increase your own value. Help others succeed, and you’ll succeed.


I shared these eleven powerful tools, developed over the years with my clients, to help you reach new levels of success, joy, and fulfilment.

It is my wish that they empower you to take the next step to make your business dreams come true — no matter what stage you are in.

Put these strategies to the test with an open mind, and you may surprise yourself with what is possible. Implementing one can have a powerful impact on your business (and life).

Every day is an opportunity to step forward. Build your momentum in small steps that add up to big leaps. Change and growth are within your reach — it is up to you to make it happen.

When you dare to dream big, you dare yourself to achieve. Now it’s time to go for it. If I can be of any assistance, just send me an email to My door is always open. 

To your success,
Obed Abbo

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