I help entrepreneurs and organizations bring clarity to their marketing, make better decisions, and grow with focus.
My work is shaped by years of hands-on experience across different industries, teams, and stages of growth.
EARLY FOUNDATION
I was born in the Netherlands into an entrepreneurial family. Ambition, responsibility, and high expectations were part of daily life from an early age. That environment shaped how I think about work: discipline matters... and results matter.
At eighteen, while studying Marketing and Management in Amsterdam, I started working in telemarketing for a financial services company. Performance came quickly. Within two years, I helped grow the team and took responsibility for training, coaching, and improving structure and consistency.
INTERNATIONAL EXPERIENCE
After graduating in 2007, I chose a different path. Instead of staying local, I moved abroad to broaden my perspective. Over the following years, I worked in five different countries. In Australia, I supported a music organization in strengthening its marketing strategy. Together, we grew their student base by more than 30 percent within nine months.
That experience confirmed something fundamental. Effective marketing is not about noise. It is about focus, relevance, and execution that fits the context.
When I returned to the Netherlands, I joined Kalf Fundraising as a Team Leader and was promoted to Senior Coach within eighteen months. I trained senior fundraisers and emerging leaders, contributing to campaigns that raised millions of euros for organizations such as Greenpeace, UNICEF, and Amnesty International.
This period deepened my understanding of how systems, messaging, and leadership behavior directly influence results at scale.
I help entrepreneurs and founders bring clarity to their marketing, make better decisions, and grow with focus.
My work is shaped by years of hands-on experience across different industries, teams, and stages of growth.
EARLY FOUNDATION
I was born in the Netherlands into an entrepreneurial family. Ambition, responsibility, and high expectations were part of daily life from an early age. That environment shaped how I think about work: discipline matters, and results matter.
At eighteen, while studying Marketing and Management in Amsterdam, I started working in telemarketing for a financial services company. Performance came quickly. Within two years, I helped grow the team and took responsibility for training, coaching, and improving structure and consistency.
INTERNATIONAL EXPERIENCE
After graduating, I chose a different path. Instead of staying local, I moved abroad to broaden my perspective. Over the following years, I worked in five different countries. In Australia, I supported a music organization in strengthening its marketing strategy.
Together, we grew their student base by more than thirty percent within nine months.
That experience confirmed something fundamental. Effective marketing is not about noise. It is about focus, relevance, and execution that fits the context.
When I returned to the Netherlands, I joined Kalf Fundraising as a Team Leader and was promoted to Senior Coach within eighteen months. I trained senior fundraisers and other coaches, contributing to campaigns that raised millions of euros for organizations such as Greenpeace, UNICEF, and Amnesty International.
This period deepened my understanding of how systems, messaging, and leadership behavior directly influence results at scale.
SCALING IMPACT
In 2014, I started working as an independent Marketing Strategist. Since then, I've supported entrepreneurs, teams, and organizations with positioning, marketing strategy, and growth. Through programs, workshops, and consulting, I have supported more than 1,000 entrepreneurs and founders.
AI & MODERN SYSTEM
In recent years, I began integrating Artificial Intelligence into this work. Not as a trend, but as a practical tool. Used correctly, AI improves thinking, accelerates execution, and supports better decision-making. Always with one condition: it needs to stay aligned with how you think and work.
RECENT LEADERSHIP
In 2024–2025, I led marketing for a global platform with 140,000+ users. In that role, I worked closely with the founder and team to bring structure, clarity, and calm execution as complexity increased. AI was used to accelerate processes and improve quality, without losing tone or trust.
DIGITAL YOU
My latest creation is Digital YOU, a personalized AI system for entrepreneurs, founders, and companies.
From October 2025 to April 2026, I spent almost full time building, testing, and refining the Digital YOU System.
The result is a methodology that combines AI with the marketing, sales, coaching, and strategic thinking I’ve developed over nearly 20 years in business.
Since April 2026, I’ve been sharing Digital YOU full time with entrepreneurs and founders, helping them think more clearly, make better decisions, and turn AI into practical business results.
AI Workshops:
A great first step with me. Build your own AI Sparring Partner in a practical online or in person workshop.
Digital YOU:
Go deeper with my 4 week course and build your personalized AI system around your business, expertise, and goals. As a result, you'll attract clients more consistently.
1on1 Coaching:
Work with me privately on your strategy, marketing, sales, AI, and business growth.
For companies:
I also provide tailored AI implementation and team training.
Learn more here
Discovery call available
Want to see if we are a good fit? Book a discovery call and we’ll explore the best next step for you.
Plan your call below.
HOBBIES
Outside of work, I value time with friends, long walks in nature, chess, and dancing salsa. I enjoy working with people who combine ambition with integrity.
SCALING IMPACT
In 2014, I started working as an independent Marketing Strategist. Since then, I've supported entrepreneurs, teams, and organizations with positioning, marketing strategy, and growth. Through programs, workshops, and consulting, I have supported more than 1,000 entrepreneurs and founders.
AI & MODERN SYSTEMS
In recent years, I began integrating Artificial Intelligence into this work. Not as a trend, but as a practical tool. Used correctly, AI improves thinking, accelerates execution, and supports better decision-making. Always with one condition: it stays aligned with how you think and work.
RECENT LEADERSHIP
Most recently, I led marketing for a global mindfulness platform serving over 140,000 users worldwide. In that role, I worked closely with the founder and team to bring structure, clarity, and calm execution as complexity increased. AI was used to accelerate processes and improve quality, without losing tone or trust.
DIGITAL YOU
My latest creation is Digital YOU, a personalized AI system for entrepreneurs, founders, and companies.
From October 2025 to April 2026, I spent almost full time building, testing, and refining the Digital YOU System.
The result is a methodology that combines AI with the marketing, sales, coaching, and strategic thinking I’ve developed over nearly 20 years in business.
Since April 2026, I’ve been sharing Digital YOU full time with entrepreneurs and founders, helping them think more clearly, make better decisions, and turn AI into practical business results.
AI Workshops:
A great first step with me. Build your own AI Sparring Partner in a practical online or in person workshop.
Digital YOU:
Go deeper with my 4 week course and build your personalized AI system around your business, expertise, and goals. As a result, you'll attract clients more consistently.
1on1 Coaching:
Work with me privately on your strategy, marketing, sales, AI, and business growth.
For companies:
I also provide tailored AI implementation and team training.
Learn more here
Discovery call available
Want to see if we are a good fit? Book a discovery call and we’ll explore the best next step for you.
Plan your call below.
HOBBIES
Outside of work, I value time with friends, long walks in nature, chess, and dancing salsa. I enjoy working with people who combine ambition with integrity.
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