Speech “The importance of defining your cause” by Pekka J. Mattila

My client Pekka J. Mattila was so kind to share a 20-minute speech “The importance of defining your cause” during one of my workshops in 2020. Pekka J. Mattila is one of the top business trainers in Finland. And his speech still inspires me today. Watch the recording of Pekka’s speech “The importance of defining your cause” and learn:

  • How Pekka found his heart’s desire and learned to trust his intuition
  • Why it is important to define your cause for any project you are working on
  • How Pekka set up an online course that helped many people complete and promote their e-books
  • How Pekka set up the Digital University: an online membership program that helps hundreds of purpose-driven entrepreneurs to achieve their businesses. In 2019 Pekka generated 500.000 euros with this program and this program is still going strong today.

Please note that money is not the main thing here. But it is fascinating to see what happens if we allow ourselves to combine passion, purpose, and profit altogether. Plus, the revenues Pekka generated with the Digital University allowed him to finance other innovations that will help create positive change in the Finnish business culture…You can watch Pekka’s speech “The importance of defining your cause” here. This is completely free. To learn even more about Pekka’s incredible entrepreneurial journey, I encourage you to purchase our upcoming book From Fear to Courage: 15 Insights to Achieve Your Dreams. We will publish this book later this year.

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