Build Your Digital YOU
For coaches, consultants and service-driven entrepreneurs
Build your AI system inside ChatGPT.
Think clearly. Improve your strategy.
Create content that converts.
So that you'll attract the right clients with ease.
Starts May 12th
Only 30 spots
"Thanks to Obed’s Coaching Program, we launched the Digital University and helped hundreds of entrepreneurs grow their businesses with integrity.
The Digital University is a learning platform that teaches practical business skills. It offers step-by-step programs on marketing, sales, and mindset so entrepreneurs can build sustainable growth.
The Digital University earns 500,000 euros per year with over 70 percent profit margin.
Obed’s support with marketing and mindset shaped our strategy, sharpened our message, and guided the growth. His support was priceless."
Pekka J. Mattila
Business Coach & Mentor
Co-founder Campwire
FROM THE DESK OF OBED ABBO 28 september 2026
I've never met you, but I can name the four questions you keep circling.
Hi, Obed here.
Let me make an educated guess.
You're good at what you do. Your clients know it. And attracting more of them still feels harder than it should.
Some weeks the marketing flows. You're visible, conversations happen, things open up. Then client work gets busy. Your attention moves. The posting slows. And within a fortnight you're back to the same four questions:
Here's the thing: it was never an ideas problem. You have too many ideas. Content, offers, partnerships, positioning, three new directions you haven't told anyone about.
And they keep arriving — faster than you finish the last one. So the list only ever gets longer. Most of what you thought of this year is still on this list.
The problem is that all of it runs through one person. You think it, you decide it, you write it, you ship it. So you start, stop, rethink, rewrite.
And in fairness, it helped. But you've probably noticed the pattern by now: you open a chat, you explain your business, you get something competent and faintly generic back, you rewrite most of it, and tomorrow you explain your business again.
And here is the uncomfortable part. AI is very good at helping you do the wrong things faster. It will happily draft the post you didn't need, for the audience you haven't defined, about the offer you were already unsure of — in nine seconds. Plenty of motion. Almost no movement.
So you look faster. Drafts arrive in seconds, the tools are genuinely impressive, and everyone agrees you're using AI well.
Then you check the two numbers that actually matter. You are working the same hours you worked before any of this. And the revenue line looks roughly like it looked last year.
Faster, and still in exactly the same place.
More tools. More output. No more clarity about what actually moves the business.
And none of it is free. You have been paying for this every single day — and you still have not seen the thing it was supposed to buy you. The jump in productivity. The afternoons handed back. The revenue line finally moving. Clients who feel better looked after than they did last year.
None of that arrived. The bill did.
FROM THE DESK OF OBED ABBO 28 september 2026
I've never met you, but I can name the four questions you keep circling.
Hi, Obed here.
Let me make an educated guess.
You're good at what you do. Your clients know it. And attracting more of them still feels harder than it should.
Some weeks the marketing flows. You're visible, conversations happen, things open up. Then client work gets busy. Your attention moves. The posting slows. And within a fortnight you're back to the same four questions:
Here's the thing: it was never an ideas problem. You have too many ideas. Content, offers, partnerships, positioning, three new directions you haven't told anyone about.
And they keep arriving — faster than you finish the last one. So the list only ever gets longer. Most of what you thought of this year is still on this list.
The problem is that all of it runs through one person. You think it, you decide it, you write it, you ship it. So you start, stop, rethink, rewrite.
And in fairness, it helped. But you've probably noticed the pattern by now: you open a chat, you explain your business, you get something competent and faintly generic back, you rewrite most of it, and tomorrow you explain your business again.
And here is the uncomfortable part. AI is very good at helping you do the wrong things faster. It will happily draft the post you didn't need, for the audience you haven't defined, about the offer you were already unsure of — in nine seconds. Plenty of motion. Almost no movement.
So you look faster. Drafts arrive in seconds, the tools are genuinely impressive, and everyone agrees you're using AI well.
Then you check the two numbers that actually matter. You are working the same hours you worked before any of this. And the revenue line looks roughly like it looked last year.
Faster, and still in exactly the same place.
More tools. More output. No more clarity about what actually moves the business.
And none of it is free. You have been paying for this every single day — and you still have not seen the thing it was supposed to buy you. The jump in productivity. The afternoons handed back. The revenue line finally moving. Clients who feel better looked after than they did last year.
None of that arrived. The bill did.
These are challenging times, but it's also a great opportunity to invest in your business and your future.
Consider joining my Online Breakthrough Journey Program. You'll benefit from private and group sessions, engage with experienced entrepreneurs, and enjoy full access to my exclusive online Breakthrough Journey Academy.
This is your chance to have me by your side as you make bold moves and master the business and marketing skills needed for lasting success!
Just imagine: waking up each day knowing exactly what you need to do in order to achieve your business goals—feeling excited and inspired by your vision and supported by a community of like-minded entrepreneurs who believe in you.
Ready to bring your business to the next level?
That's
78 hours.
A year reintroding yourself to a machine.
Put your own hourly rate against that number.
Say your time is worth €120 an hour — a figure most people reading this would call conservative. That is €9,360 a year, spent explaining your own business to a machine that will have forgotten by Thursday.
Whatever you just calculated, it's bigger than the price on this page. And you'll pay it again next year, and the year after, for as long as your AI keeps forgetting who you are.
And that is only the side of it you can see.
The other side is everything those hours would have become. The offer you didn't launch. The follow-up sequence you started twice. The twelve posts that are still notes on your phone. Put a number on that one too, if you can bear to — it is the bigger number, and it is the one nobody invoices you for.
It is also not a fixed race. Someone in your market is going to build this. When they do, they won't be smarter than you and they won't be working longer hours. They'll just be shipping the ideas the two of you both had.
I call it the Amnesia Tax. Almost everyone using AI is paying it, and almost nobody has put a number on it.
Here is the part that matters: paying it is a choice. There are two ways to use this technology, and almost nobody is shown the second one.
Almost everyone is running what I call Zero AI. It knows everything about the world and nothing about you, and every single morning it starts again from nothing.
The alternative carries your signature.
And that is why the hours never came down. It was never that you used it badly. It is the only thing Zero AI can do — something that forgets you cannot compound for you. Every morning it hands back the same average work, and you spend your day correcting it into being yours, which is the exact job you were trying to hand over.
A Signature AI compounds instead. It knows what you decided last month, which client story proves the point, and how you sound when you are being direct. It stops being a tool you operate and becomes something closer to a team that already knows the business.
And the list stops growing. You have an idea and it gets done. Then the next one, and that gets done too. That is when the numbers start moving and the hours you have to put in start falling — at the same time.
A Signature AI is not a bigger prompt. It's a different architecture. That's the next section.
You work with Claude, ChatGPT or another leading AI tool. Here's why your AI forgets you, and it isn't your prompting.
A chat window is working memory. It is not identity. Everything you tell it dies when you close the tab — so tomorrow the model rebuilds you from scratch, and with nothing specific to go on, it averages you back towards the internet.
That's why your output reads like everyone else's. It literally is everyone else's.
The fix isn't a better prompt. It's giving the model a permanent place to keep you.
Three layers, built in this order. Each one is useless without the one beneath it.
Who you are. What you sell. Who you sell it to. How you sound.
This is the layer that stops the averaging. Without it, every answer you'll ever get is generic – no matter how good the prompt on top of it is.
Your proof. Your cases. Your client stories. Your offers. Your best work.
Without the Canon, your AI can write about you but never as you. It has opinions and no evidence. With it, your AI pulls up the right client story by name while you're mid-draft.
Three operators, each with one job and a standing brief.
Without the Crew you have a very well-informed assistant and still nothing published.
THE WHOLE METHOD IN ONE LINE:
A better prompt improves one answer.
A better Core improves every answer you will ever get.
That's the difference between using AI well and having one with your name on it. And it's why people who already use AI every day get more out of these four weeks than beginners do — they've felt the ceiling, so they recognise what's being lifted.
AND TO BE CLEAR ABOUT WHAT THIS IS FOR:
Thirty pieces in sixty days is not the goal. It's the evidence. The goal is that your marketing stops depending on whether you had a good week — because the clients you want have never once arrived in the month you went quiet.
The Core gives your AI context. The Canon gives it evidence. The Crew puts both to work. Your Crew consists of three operators, each with a distinct role. Meet them below.
Pressure-tests your decisions instead of agreeing with them. Challenges your positioning. Finds the opportunity you're standing too close to see. Knows your last six months of context, so you never brief it twice.
Posts, emails, newsletters, articles, video scripts, sales pages – in your voice, drawing on your Canon. Ask for an article on retention and it reaches for your actual client story, by name, unprompted.
Sales pages, offer copy, objection handling, call scripts. Built on the same Core, so your landing page and your LinkedIn and your discovery call finally sound like the same person.
This is not a course. There is nothing to catch up on, no module to abandon in week two, and nothing left to finish once it ends. Four Wednesdays, 2 hours each — you build it in the room, and you leave with it built.
Wed 14 October · 10:00 - 12:00 CET
The Core, and the first working version of your Signature AI.
A Signature AI that already knows your business, running and used on something real by the end of session one.
This is the session the guarantee is written against.
Wed 21 October · 10:00 -12:00 CET
The Canon, and your strategic briefing system.
An AI that argues back with evidence — and a sharper answer to a real decision you're currently sitting on.
Wed 28 October · 10:00 -12:00 CET
The Content Engine and your tone-of-voice layer.
Content in your own voice, and the Repurpose Engine that turns one piece into a week of them.
Wed 4 November · 10:00 - 12:00 CET
The Sales Creator, and you connect all three hires.
A complete Signature AI system — and the 30-Day Publish Plan telling you exactly what to ship next.
All sessions: Wednesdays, 10:00–12:00 CET. Recorded, yours for life.
Miss one and you can rejoin at any layer — the build is cumulative,
not sequential.
The Digital You System surprised me. I was already using AI, but I quickly discovered new market opportunities, improved my strategies, and started getting much more practical value from AI in my business.
Julian Robin Blauwhoff Growth Marketing Specialist
Has managed over €2.5 million in ad spend
I was already using AI regularly before joining Obed's Digital YOU Course, but the course helped me use it in a more structured and intentional way. Building a personalized AI sparring partner was especially valuable. It helped me refine my website, sharpen my LinkedIn profile, and clarify the audience I actually want to reach.
Mario Klaß AI Infrastructure & Automation Strategist
My AI system really knows me and my business. The AI Sparring Partner helps me shape and sharpen my marketing strategies, while the other parts of the system help me create LinkedIn posts, sales pages, and sales scripts. It feels like having a productive business partner by my side, helping me think, create, and move my business forward.
Jeroen Overbeek Founder, Social Impakt
Bringing clean drinking water to 265,000 people
I realized I had never used ChatGPT as a structured system before. That insight changed how I see AI. Digital YOU has become a valuable part of my business. It helps me make strategic decisions and create authentic content that reflects our brand's unique tone of voice.
Jule Eisendick Community Manager, Citizen Circle
A clear structure to build my own AI set up within Claude, and use AI with even more clarity and confidence.
Matthieu Zeilas
AI & Automation Consultant
It helped me sharpen my positioning, organize my ideas, and create content that genuinely reflects who I am.
Dario Klaumann
Mindfulness Instructor
I work with more structure, make better decisions, and create stronger content.
Alba Tornero
Health & Holistic Psychologist
My AI has become tailored to my business, which makes work much easier.
Tobias Kresse
International Recruitment Expert
At first I felt insecure about AI. Now I use it to support my work and share my passion with confidence.
Gary Hirson
Transformation Coach
50+ testimonials from more than 10 years of marketing and business coaching.
I was already using AI to write texts and conduct research. Through Digital YOU, Obed clearly showed me how I can use AI to position myself and have a sparring partner by my side who gives me truly concrete feedback. My posts are better, and my focus is much clearer.
Martin Langemann Agile Coach
SOUGHT-AFTER AI EXPERT
19 years in marketing
and strategy
Teaching AI in business
since 2022
50+ documented
testimonials
Former marketing
manager at a platform
with 140,000+ paid
users
340 entrepreneurs
trained
You can check every one of those names. Here is the other half of an honest sale: this does not work for everyone, and I would rather you found that out now than in session two.
Already using AI every day? Good — you'll get more out of this than a beginner will. You've hit the ceiling, so you'll recognise what's being lifted. The value isn't a new tool. It's the architecture underneath the tool you already have.
Just starting? Also fine. You'll fill four fields; everything else arrives pre-written. I'll walk you through it live. The power here is in the simplicity, and you'll skip two years of the mistakes everyone else made.
Still here? Then here is the whole thing, line by line. Where a line is time, it is priced at €200 an hour and the hours are shown — a specialised strategy consultant bills €120–250 an hour in this market, so you can check the arithmetic instead of taking the column on trust. Add it up before you look at the number at the bottom.
By the end of session one, you'll have the first working version of your Signature AI. If you don't, I'll refund every cent and you keep the templates.
This is the current cohort price: €997. Future cohorts will be priced higher as the program develops.
30 seats, and the cap is real. The group needs to stay small enough for live guidance, questions and troubleshooting while you build. Above 30, it stops being the kind of working session I want this to be.
The first 10 also get a 30-minute 1:1 on their finished build. That number comes from my calendar. When those ten places are gone, they are gone. Everyone else still gets the full program.
"It feels like having a productive business partner by my side."
All prices include VAT where applicable. Payment plan available on BUILD at checkout.
Buying something online and then wondering what you've just done is a bad feeling. So here's exactly what happens, in order.
Card or bank transfer, through Stripe. You'll have a receipt in your inbox before you've closed the tab.
Your website and your LinkedIn. That's the whole task. My team drafts your Core layer from them and sends it back 48 hours before we start, so you walk into session one already 60% built.
You show up for the live online session. Two hours later, the first version of your Signature AI is running, and you have already used it on something real.
Total effort on your side before session one: sending two links.
That is the whole process. If it still feels like a risk, here is how small a one it actually is.
Come to session one. If the first version of your Signature AI isn't running and genuinely useful to you by the end of those 2 hours, email me before noon the next day and I'll refund every cent.
And you keep the Context Vault templates and the Prompt Library.
I can promise that on the clock because I've watched it happen in every cohort I've run. Your risk here lasts ninety minutes, and even then you come out ahead.
Come to the four sessions and follow the 30-Day Publish Plan. If you haven't shipped 30 pieces of content in your own voice within 60 days of session four, I'll give you 90 minutes of 1:1 and personally rewrite your Context Vault. Free.
This is not for you if you want AI to run your business without you in it.
AI should strengthen your thinking, not replace it. You set the direction; it helps you execute faster and more consistently than you can alone. If you're looking for something that thinks so you don't have to, I'd genuinely rather refund you than have you in the room not building.
I'm Obed Abbo. My marketing background goes back to 2003, and I've since spent 19 years working across marketing, strategy and business growth, including as marketing manager at a platform serving 140,000+ paying users.
I've worked with entrepreneurs and founders on positioning, marketing and growth, and I've been applying and teaching AI in business since 2022.
I'm not an AI guy who learned marketing. I'm a marketer who started building with AI once it became useful enough to change how a business could think, create and execute.
340 entrepreneurs and founders helped over 12 years.
Signature AI began as Digital YOU and has since been refined across multiple cohorts, with participants using it in real businesses to improve their strategy, marketing and content.
A structured set of business context files plus three configured AI operators, living inside the AI account you already use.
It is not another software subscription. It is an architecture you own: your Core, your Canon and your Crew, built around your business rather than around one particular model.
If you change tools later, the important part moves with you because the business context is yours.
A better prompt improves one answer. A better Core improves every answer you will ever get.
Most people keep improving the instruction at the top of the conversation while the real problem sits underneath it: the AI does not have enough structured context about the business.
That is the layer we build.
Because most AI setups stop at instructions.
You add a few files, write some prompts, maybe create a Project, and for a while it feels better. Then the context gets messy, the outputs drift, and you are back to correcting the same things again.
Signature AI is built around a different structure.
Your Core holds the business context AI needs to understand you properly: your positioning, audience, offers, priorities and voice.
Your Canon holds the evidence: your client stories, proof, cases, offers and best work.
Your Crew then uses those same foundations to think with you, write as you and help you sell.
So you are not just setting up AI. You are building a business context system that can be maintained, improved and moved with you as the tools change.
That is the right thing to worry about. Generic AI writing is competent, but it rarely sounds like the person publishing it.
The fix is not a trick that makes AI sound more human. It is better source material.
Your system can draw on your actual client stories, proof, numbers, opinions and phrasing. Session three also builds your tone-of-voice layer from the way you actually communicate.
The goal is not to imitate you. It is to give the AI enough of your thinking and evidence that the output has somewhere real to come from.
The bigger risk is not that AI was involved. It is publishing low-effort content with no useful point of view, context or expertise.
If the output could have been written for anyone, that is a content problem regardless of which tool produced it.
Signature AI is designed to work from your expertise, proof and actual business context so the result starts somewhere more useful than generic AI output.
You do not add another project to your calendar. You protect four Wednesday mornings and build the system with me.
The live build is eight hours in total: four sessions of two hours. Your Core also starts with a foundation prepared before session one, so you are not arriving at a blank page.
After the build, the aim is roughly an hour a week to keep the system working for you rather than repeatedly starting from scratch.
If you genuinely cannot protect those four mornings, a later cohort is probably the better fit.
Put in what you would be comfortable putting into the AI account you already use.
Your positioning, offers, published cases and your own writing are useful source material. Confidential information a client has shared with you should be treated differently.
Your Canon does not need a client's real name to be useful. A description such as "a SaaS founder in Berlin" can preserve the lesson without exposing private information.
Usually the context became harder for the model to use.
You kept adding information until the important parts were buried, or you relied on one long conversation to carry everything.
That is why the system has structure. Your Core stays tight, your Canon holds the evidence, and you maintain them deliberately rather than continuing to pile information into one place.
No. In many ways, experienced users recognise the problem faster because they have already discovered the ceiling of prompting.
You know AI can produce good work. The frustration is that you still have to explain, correct and steer it far more often than you expected. This program works on that layer.
No. You do not need years of prompting experience.
You arrive with the first draft of your Core already prepared from your website and LinkedIn, and we build from there together.
The sessions are practical. You build the system while I show you what to do, why it matters and how to test whether it is working.
No. There is no coding required.
If you can use ChatGPT or Claude and work with a document, you can build this.
Either.
The method is designed around your business context rather than one specific model. I will show you how the structure works so you are not locked into whichever tool happens to be best today.
Four Wednesday mornings, two hours each. Eight hours of live build time in total.
The sessions run from 10:00 to 12:00 CET.
Before session one, you review the first draft of your Core that I prepare from your website and LinkedIn.
Recordings go up after the sessions and they are yours to keep.
But I would still treat the recordings as insurance rather than the plan. The value comes from building while the program is running, using the Build Room when something gets stuck, and keeping momentum from one Wednesday to the next.
This is exactly why I do not want your business trapped inside a collection of clever prompts.
Your Core and Canon contain the important business context. Your operators are built on top of that structure.
When the tools change, I update the build guidance for as long as I run the program. And because the method is based on business architecture rather than one interface, much of what you build can move with you.
Because this is not a library of videos you buy and promise yourself you will watch later.
It is a 28-day live build. Four two-hour sessions, the Context Vault foundation before we begin, the Build Room between sessions, the finished system and the bonuses that come with it.
The better comparison is what the current problem already costs you: the hours spent re-explaining the business, rewriting drafts, restarting work and leaving good ideas unfinished.
This is the current cohort price. Future cohorts will be priced higher as the program develops.
You will want access to a paid AI account that supports the way you choose to build your system.
There is no additional Signature AI software subscription and nothing proprietary you have to keep paying me for in order to use what you built.
Ask during the live sessions. That is part of why the group is capped.
Between Wednesdays, you also have the Build Room: the cohort WhatsApp group where you can bring the prompt that drifted, the Core that became vague or the output that still is not landing.
The session gives you the structure. The week is where you use it on your real business.
Yes.
Come to session one. If the first version of your Signature AI is not running and genuinely useful to you by the end of the session, email me before noon the next day.
I will refund every cent, and you keep the templates.
Then you wait for the next one.
I run Signature AI in cohorts because the live build, questions and troubleshooting are part of the program. The group is capped at 30 so it can still work that way.
This is the current cohort price. Future cohorts will be priced higher as the program develops.
If these dates genuinely do not work for you, wait for the next round. I would rather say that than pretend this is your only chance.
Yes. Team builds can work particularly well because everyone starts from the same business context while still having a setup appropriate to their own role.
Email me at mail@obedabbo.com and we can work out what makes sense.
Four Wednesdays from now you'll have one of
two things.
Either an AI that still starts every morning at zero, waiting for you to explain your business again – or a system that knows who you are, what you've done, who you're for and how you sound, and that turns an hour of your thinking into a month of marketing.
The work is the same six hours either way. The difference is whether you spend them building something you keep.
30 seats. Enrolment closes Sunday 11 October at 23:59 CET.
Why that deadline is real: your Core layer gets drafted in the 48 hours before session one. Enrol on the 13th and there's nothing to hand you on the 14th. It's a delivery constraint, not a sales tactic — which is also why it doesn't move.
Waiting isn’t free either. I plan to raise prices for future cohorts. And postponing means another quarter of wasting roughly 78 hours, while every post, email and idea has to work harder because nothing is reinforcing what came before.
P.S. If you're still reading, the hesitation probably isn't the money. It's that you've bought a course before and not finished it. Fair. So here's the deal I've structured around exactly that: you don't build this after the sessions, you build it during them, and the first version of your Signature AI is helping you 2 hours in — or you don't pay. There's no homework gap for your good intentions to fall into.
P.P.S. Still not sure? Book a 20-minute fit call → I'll tell you honestly if it's not for you. I've done that more than once and it costs me nothing — an unhappy participant is far more expensive than an empty seat. this area
“My AI has become tailored to my business, which makes work much easier.”
Tobias Kresse
International Recruitment Expert
“Thanks to Digital You, I work with more structure, make clearer decisions, and create stronger content.”
Alba Tornero
Testimonial
“Initially, I had been wary (fearful) of AI, so I wasn’t using it often. I joined the Digital You Course.
Obed’s calm, concise and practical facilitation has made me realise that AI is a helpful tool over which I can have control.
Today, I think clearer, move faster, and use AI in a way that supports my coaching business. It feels great to operate at the next level."
Gary Hirson
Transformational coach
Testimonial
“Initially, I had been wary (fearful) of AI, so I wasn’t using it often. I joined the Digital You Course.
Obed’s calm, concise and practical facilitation has made me realise that AI is a helpful tool over which I can have control.
Today, I think clearer, move faster, and use AI in a way that supports my coaching business. It feels great to operate at the next level."
Gary Hirson
Transformational coach
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