Watch the short video first
It will show you exactly what you can expect from the free AI Masterclass.
Hi, it’s Obed here.
You know AI is powerful.
You also want to use it in a way that genuinely supports your business.
Many entrepreneurs already use AI for content, ideas, and strategy.
Yet the output often feels broad, disconnected, or difficult to apply.
The difference comes from structure.
When AI understands your goals, thinking style, audience, and business direction, the quality of the output changes.
It becomes more relevant.
More consistent.
More useful in daily decisions.
That is what this masterclass helps you build.
In this interactive masterclass, you will create your own AI Sparring Partner inside ChatGPT.
A system that helps you:
You can follow along step by step with a free or paid account of ChatGPT.
No code. No complexity...
You create a few clear documents.
You drag and drop them into the right structure.
That’s how the system is built.
Prefer Claude? No problem.
The AI Sparring Partner works with ChatGPT, Claude, Manus, and other leading AI tools.
ONLINE AI MASTERCLASS FOR ENTREPRENEURS & FOUNDERS
That's why even good AI can give you generic advice, miss what matters, or take you in the wrong direction.
In 90 minutes, you'll give ChatGPT or Claude the business context, positioning, expertise and goals it needs to give you more relevant, useful answers.
FROM THE DESK OF OBED ABBO 30 september 2026
Hi, it’s Obed here.
You ask ChatGPT or Claude for help with a business decision, marketing question or market research.
The answer is useful.
But it still feels generic.
It doesn’t fully understand your business, your positioning, your audience or the way you think.
So you add more context.
You correct it.
You explain yourself again.
So you add more context.
You correct it.
You explain yourself again.
If that sounds familiar, you’re not alone... Many entrepreneurs are experiencing the same.
AI does not need more information about the world.
A different way to work with AI
Watch this short introduction to discover a more useful way to work with AI, and what we’ll start building in the online masterclass.
FROM THE DESK OF OBED ABBO 28 september 2026
Hi, it’s Obed here.
You ask ChatGPT or Claude for help with a business decision, marketing question or market research.
The answer is useful.
But it still feels generic.
It doesn’t fully understand your business, your positioning, your audience or the way you think.
So you add more context.
You correct it.
You explain yourself again.
So you add more context.
You correct it.
You explain yourself again.
If that sounds familiar, you’re not alone. Many entrepreneurs are experiencing the same.
AI does not need more information about the world.
A different way to work with AI
Watch this short introduction to discover a more useful way to work with AI, and what we’ll start building in the online masterclass.
Give AI the right context once, and every conversation starts from a different place.
Same AI. Completely different starting point.
The difference is context.
You’ll build the first working version of your Signature AI inside ChatGPT or Claude.
Instead of starting every conversation from zero, your Signature AI will have structured context about:
So when you ask a question, you’re no longer asking a generic AI that knows nothing about your business.
You’re starting with context.
Instead of opening a new chat and explaining your business all over again, you start with a Signature AI that already understands the context.
You can use it to:
You spend less time explaining your business to AI — and more time thinking with it.
90 minutes. Live on Zoom.
I’ll walk you through the process step by step, and you’ll build your Signature AI as we go.
This isn’t a session where you watch me demonstrate AI and leave with pages of notes.
You build yours during the Masterclass.
By the end, you’ll have a working first version of your Signature AI inside ChatGPT or Claude that you can start using immediately.
You don’t need technical AI knowledge.
You just need ChatGPT or Claude — and the business experience you already have.
By the end of the Masterclass, you’ll have the first working version of your Signature AI: an AI system that understands your business context, challenges your thinking, and helps you make better decisions around strategy, marketing, research and priorities.
You’ll also receive a series of proven prompts to help you get more out of your Signature AI from day one.
And this isn’t a demo or a temporary setup.
It’s yours to keep and use as a standalone system.
As you’ll see in the testimonials below, even this first version of Signature AI can make a real difference — because it has the business context that default AI is missing.
The Masterclass gives you the first working version of your Signature AI.
If you want to take it further later, you can expand this first version into your complete Signature AI, helping you think strategically and turn your ideas into content, emails, landing pages, marketing campaigns and sales messaging.
You don’t need the complete system to benefit from what you build in the Masterclass.
Start with one Signature AI that understands your business and helps you make better decisions and develop stronger strategies. Then decide how far you want to take it.
Join the Masterclass and build the first working version of your Signature AI inside ChatGPT or Claude.
Use it. Ask it real questions. Put it to work in your business.
If you don’t find what you’ve built genuinely useful, email me within 7 days and I’ll refund your €49.
I’m making a clear promise about what you can build and start using in 90 minutes.
I want the guarantee to be just as clear.
What you’ll learn in the free
AI Masterclass:
Turn ChatGPT (or Claude) into an
AI Sparring Partner
Build the foundation for better content and client attraction
WHAT PARTICIPANTS SAY:
My AI now understands my business, gives me clear direction, and has become a sparring partner I actually enjoy working with.
Djehan Lauwers Senior Business Consultant
The shift from using AI for content to using it as a strategic partner was really valuable to me.
Ilkem Kayican AI Corporate Trainer
I now have a system that helps me think more clearly, challenge my assumptions, refine my positioning, and explore new opportunities.
Daniela Urban Graphic Designer & Branding Expert
I now really enjoy using ChatGPT because it really knows me and my business.
Nienke Hilgers Artist
I built a personalized AI system that really knows me, my business, my strengths, and the way I think. It feels like having a smart business partner I can brainstorm with.
Jeroen Overbeek Founder, Social Impakt
Why work with me
I'm Obed Abbo. My marketing background goes back to 2003, and I've since spent 19 years working across marketing, strategy and business growth, including as marketing manager at a platform serving 140,000+ paying users.
I've worked with entrepreneurs and founders on positioning, marketing and growth, and I've been applying and teaching AI in business since 2022.
I'm not an AI guy who learned marketing. I'm a marketer who started building with AI once it became useful enough to change how a business could think, create and execute.
340 entrepreneurs and founders helped over 12 years. You can read their stories here.
A personalized AI system is ChatGPT or Claude set up around you and your business.
It uses your business context, such as your audience, positioning, goals, and tone of voice, to give you more relevant answers.
AI already knows a lot about the world and your industry.
What it doesn't automatically know is you. Your business, audience, goals, positioning, tone of voice, and previous decisions.
That information is your context.
You'll learn how to give AI the right context and build the foundation of your own personalized AI system inside ChatGPT or Claude.
You leave with a practical first version you can start using immediately.
A little experience with ChatGPT or Claude is helpful.
That is enough. I'll guide you through the process step by step.
Yes.
You'll learn how to structure your business context and use stronger strategic and marketing prompts to get more relevant answers.
No.
You'll work with a few simple documents and place them in the right locations inside ChatGPT or Claude.
Simple drag and drop. No coding. No complexity.
We'll mainly use ChatGPT and Claude.
The same principles can also be applied to other leading AI tools.
Yes. I also host in-person AI workshops at selected locations and entrepreneurial communities.
No. The masterclass is not recorded to protect participants' privacy.
Afterwards, you'll receive a 20-minute AI training and additional resources.
You do not need to become better at prompting.
You need to give AI better context.
That is what we’ll do during this masterclass.
In 90 minutes, you’ll build the first working version of a personalized AI system that understands your business, your audience, your positioning, your expertise and your goals.
Then you’ll use it on something real.
A strategy question.
A marketing decision.
Market research.
An opportunity you are considering.
Something that matters to your business now.
Wednesday, October 7
10:00–11:30 CET
Live on Zoom
€49
P.S. You might be thinking: “€49 is not the issue. I just don’t want to spend another 90 minutes learning about AI and leave with nothing useful.”
I agree.
That is why this is a build session.
You’ll create the first working version of your own personalized AI system during the masterclass and test it on a real business question.
If you leave feeling the session did not deliver enough value, email me and I’ll refund your ticket.
No questions asked.
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Questions? Email me at mail@obedabbo.com.
My door is always open.
