About me

Guiding passionate entrepreneurs to level up their marketing, integrate AI, and grow their impact with confidence.

About me (Obed)

Guiding passionate entrepreneurs to level up their marketing, integrate AI, and grow their impact with confidence.

Hi, my name is Obed Abbo.

I was born in the Netherlands in an entrepreneurial family. My father was an architect, and my brother built his own business. Expectations were high, and I learned early to balance my own needs with the demands of family and school.


At the age of 18, while studying Marketing & Management in Amsterdam, I worked in telemarketing for the financial services firm. The results were strong, and I helped grow the team to five call center agents. With the founder’s support, I trained and coached the other team members to improve performance and consistency.

After graduating in 2007, I lived and worked in five different countries. In Australia, it was great to help improve the marketing strategies of a music organization. Together, we expanded the student base of their music classes by 30% in just nine months, which was a very fulfilling experience.

After spending a couple of years abroad, I re-entered the Dutch market with sharpened skills and a clear sense of direction. I joined Kalff Fundraising Company as a Team Leader and was promoted to Senior Coach within 1.5 years. I trained senior fundraisers to improve their skills and results, contributing to millions of euros raised for Greenpeace, UNICEF, and Amnesty International.

Throughout my career, I continuously improved my marketing and leadership skills through dedicated courses and strong hands-on experience. This foundation gave me the motivation to start working as a Marketing Strategist & Coach in 2014.

My vision is to help entrepreneurs align their passion and talent with powerful, authentic marketing. When your offers and messaging are clear and true, you naturally attract ideal clients, increase positive impact, and grow your business.

While traveling the world, I have been privileged to help more 1,700 people improve their marketing strategies through online coaching programs, group workshops, and speeches. I have spoken at unique places such as the Citizen Circle ConferenceNew Work Moms, and The Green School,.

I offer Marketing & Business Programs. Entrepreneurs from around the world have shared countless fantastic testimonials about their experiences with my programs.

In 2022, I stepped into the world of Artificial Intelligence and saw how transformative it is for modern marketing. Since then, I’ve completed multiple AI trainings and applied these tools in real projects to sharpen research, strengthen messaging, streamline content, and build smarter systems. See my free eBook here.

From March 2024 until September 2025, I led the marketing team at a global mindfulness platform serving over 140,000 students worldwide. I developed marketing campaigns, guided marketing specialists, and wrote the weekly newsletter for thousands of subscribers. In this role, I used AI to speed up processes and improve quality.

If you have any questions about my services, feel free to email me at Coach@obedabbo.com. Or schedule a free Discovery Call.

Onward & upwards,

Obed Abbo

PS: I’m based in The Netherlands. Outside of work, I recharge by spending time with friends, playing chess, walking in the forest, and dancing salsa.

FREE DISCOVERY CALL