WHAT I BRING INTO THE TEAM
Working inside the team to align marketing strategy, execution, and practical AI in support of growth.
1. Positioning & Strategic clarity
I help clarify positioning, offers, and messaging so the right clients immediately recognize the value.
This includes:
- Customer and market research to guide decisions
- Sharp positioning and core messaging
- Clear offers aligned with business goals
- Deciding what truly deserves focus and what does not
This creates alignment across leadership and the marketing team and prevents wasted effort.
2. Lead journeys and marketing systems
I design and optimize lead journeys that connect strategy to execution, including:
- Designing and optimizing the customer journey from lead to conversion
- Email sequences that build trust and prepare prospects for sales
- Sales funnels that guide prospects from first interest to clear decisions
- Content series that create consistency and authority
- Campaigns and webinars aligned with real business goals
- Clear sales scripts and call structures teams can actually use
- Strategic use of partners and existing networks to extend reach
Alongside this, I build simple, repeatable marketing systems that teams can run independently without ongoing external support.
The focus is consistency, clarity, and momentum... not over-engineering.
3. Practical AI integration
I introduce practical AI workflows that supports your team, rather than replacing them:
- Research and insight generation
- Copywriting and content support aligned with your tone of voice
- Content planning and consistency
- Internal alignment and faster decision-making
AI adoption often fails when it is introduced too broadly or too fast. I implement it step by step, always tied to real marketing priorities and day to day work.
For teams that are ready, this can evolve into a more advanced setup such as an AI clone: a structured way to translate your knowledge, tone of voice, and decision logic into AI, so the team can work faster without losing consistency or ownership.
No hype. No black boxes. Just proven tools your team can confidently use, including after I leave the organization.
4. A calm strategic sparring partner
I act as a strategic sparring partner for founders and leads, connecting leadership-level thinking with hands-on execution by:
- Asking the right questions
- Challenging assumptions when needed
- Translating complexity into clear next steps
This often creates relief, focus, and better decisions across the organization.
5. Marketing leadership when requested
Depending on the situation, I can take on a leading role within the marketing team. This may include setting priorities, guiding team members, and creating clarity where ownership or direction is temporarily missing.
The aim is not dependency, but stability, momentum, and a stronger team.
HOW THE COLLABORATION LOOKS LIKE
A typical collaboration is structured, focused, and designed to integrate smoothly into existing teams:
- Part-time role (for example, 2 to 3 days per week)
- Embedded within the team, not external or distant
- Close collaboration with founders, marketing leads, and key stakeholders
- Combination of strategic sessions and hands-on execution
- Clear scope, priorities, and evaluation moments
- Onsite or remote, depending on the organization’s location. Based in Hilversum, The Netherlands.
INVESTMENT
The fee is structured per day and designed to fit realistic team budgets.
FREE DISCOVERY CALL
Hiring me is straightforward. During a discovery call, we explore together if we are a fit.
Next, I'll assess where marketing and AI can add the most leverage in your organization. You'll receive a clear proposal outlining focus areas, deliverables, and investment.
Once aligned, I integrate quickly and work with precision and discretion. You can schedule a short discovery call here.
