Embedded Marketing & AI Strategy for your team.

I work part time inside growing organizations to sharpen marketing strategy, improve focus, and apply AI in ways teams actually trust and use.

Less noise, clearer priorities, consistent execution.

Based in the Netherlands. Onsite and remote.

Prefer Dutch? View the Dutch version here.

INSIDE YOUR TEAM, NOT OUTSIDE IT

I work part time within organizations that already have momentum, typically three to four days per week.

The work is embedded, close to real decisions and real execution.

By strengthening clarity as a shared reference point, marketing strategy, priorities, and execution stay aligned as complexity increases. This creates more calm within the team, marketing that supports growth, and space for founders and teams to work together with confidence and ownership.

Long-term collaboration suits me well. I do my best work when I’m embedded in the team, building shared understanding and momentum over time. That continuity creates space for clarity to grow naturally and for progress to build in a sustainable way.

I am based in Hilversum, the Netherlands, and work onsite or remotely. I work in both English and Dutch.

THIS SERVICE IS FOR YOU IF:

• You have an existing product, team, or revenue base
• Marketing feels active but not always aligned
• Decisions take more time and discussion than before
• You want to scale without adding unnecessary layers or bureaucracy
• You want AI to support quality and speed rather than create more noise

MARKETING GROWTH FOUNDATION

Sustainable growth requires clarity to be reinforced deliberately.

Before any frameworks or execution, we align on what success looks like for this phase of the organization. This creates a shared reference point for priorities, outcomes, and boundaries.

When success is clear, teams stop reacting and start choosing with confidence.

From there, we use a five layer foundation that keeps direction intact as growth continues.

Each layer builds on the one below it, so growth rests on stability.

The foundation below is a framework I regularly use, not a requirement. I can also integrate with existing organizational models or strategies and enhance them with clear direction and practical execution.

1. Positioning and strategic clarity

We usually start with positioning, because shared clarity creates the foundation for effective execution.

At this stage of growth, positioning becomes a shared reference point that allows clarity to travel across the organization.

When positioning is clear, leadership decisions, marketing priorities, and sales execution align more easily.

Choices become simpler, and teams can see what supports the direction and what can wait.

My work in the phase "Positioning" typically includes:

• Customer and market research grounded in real buying behavior
• Clear positioning and core messaging teams can consistently work from
• Offers shaped around business direction, revenue goals, and organizational capacity
• Translating complex propositions into simple, outcome focused narratives
• Establishing clear criteria for focus and prioritization

The result is not more activity, but sharper direction.

Fewer competing initiatives.
Stronger alignment across teams.

More leverage for founders, without needing to be involved in every decision.

2. Client journey and structured sales funnels

As organizations grow, the customer journey becomes a system that guides action.

One that helps people move from first relevance to confident action with clarity and trust.

At the center of this layer is a structured sales funnel for sustainable growth.

A human framework that aligns marketing and sales around how decisions are actually made.

This applies across consumer and B2B environments, including higher ticket offers, longer decision cycles, and multiple stakeholders.

This typically includes:

• Mapping the full journey from awareness to decision
• Funnels that support understanding and trust rather than pressure
• Messaging aligned with real decision moments across channels
• Removing friction that causes prospects or internal teams to stall
• Supporting sales conversations with shared structure rather than rigid scripts

The result is a clearer funnel.

Prospects move forward with confidence. Teams stay aligned. Revenue becomes more predictable.

3. Content, campaigns, and strategic partnerships

Once clarity is established, content becomes a tool for consistency rather than volume.

I build on what is already working. From there, strategy and funnels are translated into content, campaigns, and partnerships that reinforce the same signal across touchpoints.

Not by doing more. By strengthening and repeating the right message in the right places.

This typically includes:

• Email automations that guide different segments through the right message at the right moment, maintaining clarity and momentum without pressure.
• Social content aligned with positioning, reinforcing the same strategic narrative over time.
• Articles that deepen credibility and understanding without drifting off message.
• Newsletters that educate, nurture, and support consistent conversion.
• Clear sales narratives teams can use confidently in real conversations.
• Optional webinars and workshops that build trust and open a natural next step when there is clear fit.
• Strategic partnerships with aligned organizations that extend reach through shared audiences.

The result is visible presence without fragmentation.

Content supports strategy and sales instead of competing for attention internally.

NOTE

The visuals on this page highlight the core of each layer to keep the framework easy to follow. In practice, there is more depth behind every step. You can receive additional explanation tailored to your organization during online meeting with me.

4. Practical AI integration

As clarity scales across the organization, AI becomes a tool to protect consistency, speed, and decision quality.

I introduce applied AI workflows that strengthen daily operations and decision making without removing ownership or judgment.

The focus is not experimentation for its own sake.

It is practical systems teams can rely on under real pressure.

This typically includes:

• Research and insight generation to support faster decisions
• Copywriting and content support aligned with your tone of voice and positioning
• Content planning and message consistency across channels
• Clear AI assisted workflows that reduce friction in daily execution

For teams that are ready, this can evolve into an AI clone. This is a structured way to translate knowledge, tone of voice, and decision logic into AI so teams move faster without losing quality or clarity.

No hype.

No black boxes.
Tools people trust, understand, and confidently use in their daily work.

5. Measurement & Evaluation

Measurement keeps growth grounded. It prevents teams from slipping back into motion without meaning.

I focus on a small set of metrics that support real decisions. Not dashboards for reporting, but signals that show what is working, where friction appears, and where clarity starts to fade across strategy, funnels, content, and AI workflows.

This means tracking what truly matters in the funnel, reviewing content through the lens of positioning rather than vanity metrics, spotting operational bottlenecks early, and creating a steady rhythm for reflection and adjustment.

The result is a system that learns. Focus sharpens. Noise drops away. Teams improve continuously without needing constant re alignment.

MY ROLE BEYOND THE FRAMEWORK

Together, these five layers form a strong foundation for growth.

That foundation is not static. As markets shift and complexity increases, it requires ongoing judgment and reinforcement. Insight reveals where focus is needed, where friction appears, and where decisions must be sharpened.

I work inside organizations as a calm strategic presence, helping founders, executives, and marketing leads translate complexity into clear priorities and sound decisions.

From there, the collaboration takes the form that creates the most leverage at that moment.

MARKETING LEADERSHIP WHEN NEEDED

When required, I can step into a temporary marketing leadership role. This may include setting priorities, guiding team members, and creating stability when direction or ownership is unclear.

The aim is momentum and clarity, not dependency. Teams become stronger and more autonomous through the collaboration.

Leadership is applied where it adds value and released when it is no longer needed.